Mothers Know Best — Dedicated to all the mothers

She has a job that is always ON whether it is morning, noon or night. She quite happily puts her child’s interests ahead of her own. From the moment the woman becomes a mother, her role never ceases to end. Through the childhood years and days of youth, she stands like a rock protecting and nurturing her child. Once the children grow up and have families of their own, she takes a step back, but is still watching out for the child’s welfare all the time. Rich or poor, healthy or disabled, educated or ignorant – she loves her child unconditionally, her heart doesn’t discriminate. That’s a mother for you. God’s gift to all living beings.
Irrespective of how educated she is, every mother is a natural financial planner. She knows her resources and income sources are limited. But she ensures that her child’s needs are met. This involves careful planning, smart allocation of resources, sacrificing her own needs at times and saving for tomorrow too.
Mothers are also our first financial Gurus. They teach us the importance of spending cautiously and saving today for a prosperous tomorrow. Starting from our childhood days, it is our mothers who are the first contributors to our piggy bank savings! Subsequently, she always finds a way to fund our small pleasures be it a college trip, movie outing or new clothes. Once the children become financially independent, she simply takes a step back and lets them choose their own life path. Mothers rarely make demands even when the children are in a position to fulfil them. It is this degree of selflessness that makes them special.
When it is a single income household, the mothers are the home finance managers while the dads are working to make a living. In cases where the mother is also employed, she is juggling between her roles are a homemaker, career woman and mother all in one. In either case, she has a keen sense of financial responsibility.
When mothers have access to very little surplus money after household expenses are met, they might just hoard some money hidden in the kitchen. However meagre the income is, they always find a way to manage the show. When household incomes are comfortably high, mothers carefully plan how to put the surplus money to best use. In both cases, chit funds have always been a popular investment option chosen by them.
The reasons why women prefer chit funds are multi-fold. Chit funds are easy to start, with minimal joining formalities. They are very flexible in the saving schemes – you can choose exactly how much you want to put aside. Chit fund companies operate even in remote rural areas where banks or mutual funds may not be easily accessible. By design, chit funds are a monthly savings instrument. This suits the women so that they can build a decent corpus with steady savings month on month. The men of the household focus on larger financial goals such as buying a house or investing in a business. It is the women who micro manage the household income and expenses on a monthly basis.
At Shanthala Chits, we are proud of the fact that a large section of our customers is made up of women – mothers who trust us to safe guard their household savings for a prosperous tomorrow. Shanthala Chits is a reputed Chit fund company based out of Bangalore. We have a rock-solid reputation of being a customer friendly and trust worthy company since 1996. Our thousands of satisfied customers would vouch for our track record. We are registered under the Chit Fund Act of 1982, Government of Karnataka.
On the occasion of Mother’s Day on May 12th, Shanthala Chits wishes all the mothers out there a wonderful day! Celebrating our mothers and their contributions to our lives is certainly not a once in a year affair. Our love, gratitude and tremendous respect for them is to be expressed every day of our lives. But there is one thing we can do on this Mother’s Day. We can remember their financial prudence and apply their advice for the rest of our lives. We can also invest money in their names and ensure a financially secure future for them as they age. Let’s work together to build a happy and prosperous life for our families and make our mothers proud!

Anuradha C

Anuradha is a freelance writer cum corporate trainer in the IT/telecom domain with over 18 years experience. She served in senior technical and management positions in Huawei and TCS for 10+ years. Then gave up the traditional corporate ladder to go solo - in order to escape horrendous city traffic and to be at her own boss!
Anuradha C

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